Meet ICAG’s Overall Best Graduating Student, Delaiah Teye Gberbie
Delaiah Teye Gberbie, a graduate of the University of Professional Studies in Accra (UPSA), was named the overall best-graduating candidate at the Institute of Chartered Accountants of Ghana’s 38th graduation event (ICAG). On Saturday, April 23, 2022, he was also named the overall best candidate (First Attempt, Level 3) at the annual conferment ceremony held at UPSA’s Kofi Ohene-Konadu Auditorium. Delaiah earned a Bachelor of Business Administration degree from UPSA in 2017, graduating with First Class Honours and a CGPA of 3.67, ranking him among the top five graduating students in his department at the University’s 9th Congregation ceremony. Despite these accomplishments, Delaiah admits that his academic journey has not been without its challenges. He recalled some tumultuous periods during his university years when he juggled his studies and family business, a situation that nearly cost him his degree. This, he claims, pushed him to study during lectures or in peer study groups where he was a student peer tutor in order to catch up on classwork. Delaiah began his career at NDK Financial Services and then moved on to BakerTilly for a brief time before joining KPMG, where he is now a prominent member of the team. He went on to say that he then applied for the ICAG tests, where he was given a scholarship and was exempted from all level 1 papers. The young professional took his first exams in May 2020 and his final exams in November 2021, excelling in all ten of them on his first try. Delaiah says he hopes to become a top-notch professional accountant with a strong commitment to ethical conduct, all while making his company and family proud. “We need to keep striving to be better as well as keep updating our knowledge because that’s the one thing that normally causes these unethical practices,” he says. “I am blessed and privileged to have not only passed these exams but also emerged a full member of the ICAG. I remain grateful to the mentors who believed in me and encouraged me to push through to this point.” Watch his interview with Joy Tv here. READ NEXT ON: Professor Festus Ebo Turkson, appointed to the Monetary Policy Committee of the Bank of Ghana (MPC)
What Makes People Purchase Brand Names?
Understanding your target market’s motivations and interests can help you make product decisions, design a retail layout, and promote your brand. Product resellers must decide how much of each brand name and generic product to provide. Off-brands are commonly purchased by consumers for cost savings. For a variety of reasons, they purchase brand names. Tip Brand-name products are purchased for a variety of reasons. Many buyers are particularly devoted to their favorite brands for a variety of reasons, including past positive experiences with the brand and a desire to project a certain image. Experienced Confidence Consumers typically purchase a product for the first time in the hopes of having a good experience. They hope that a computer will function well and assist them in completing personal or job duties. They buy food with the hopes of getting a good taste or nutritious value. Recognized brand names have often demonstrated consistency in product quality, which has led to the brand’s evolution. When it comes to choosing brands, consumers frequently rely on previous experiences or public word-of-mouth. Acceptance and Integration in Society People want to fit in, whether it’s at school, at work, or in their social circles. As a result, consumers occasionally buy brands because they feel they will help them get social approval. This is particularly true in the fashion industry. Clothing labels that are considered fashionable, trendy, or high-end, or that fit into a specific subculture or peer group, are frequently purchased by consumers. This brand-buying motivation is exemplified by the “keeping up with the Joneses” mentality. Brand Loyalty among Customers Consumers grow loyal to brands that deliver a consistent, high-quality experience over time. Loyalty is defined as an emotional attachment to a product or service. Some automobile buyers have a strong preference for Ford, while others have a strong preference for Chevrolet. Customers who are devoted to a brand are more likely to inconvenience themselves or spend more money on that brand. More client loyalty and long-term commercial benefits result from developing a strong corporate brand or carrying desirable product brands. Personal or Professional Image Just as company or product brands have identities, people do as well. Some people buy certain brands to support their personal or professional image. Cutting-edge, tech-savvy consumers buy Apple technology to correlate with a desire to be perceived as “techie.” Buying a Lexus or other higher-priced car brand or Armani suits can contribute to your image as a high-class, well-to-do, or sophisticated professional. Brand Loyalty and Fanaticism When two companies are bitter rivals, followers of one develop a strong attachment to their preferred brand. They began to prefer it for good reason, whether it was because of its taste, appearance, or fit. However, once the huge debate among fans began, it quickly devolved into a serious brand competition, comparable to political party preferences. A good example is Coke vs. Pepsi. Just observe the look of disappointment on fans’ cheeks when they inquire about it in a restaurant and are told they only have the other brand. Advertising and Marketing Advertising and marketing also play a significant role in why people buy brand names. Brands often spend a lot of money on advertising, which can make their products more well-known and familiar to consumers. This can influence people to choose the brand over others they may be less familiar with. Marketing campaigns can also create emotional connections with consumers, making them feel a sense of loyalty or attachment to the brand. Conclusion Brand names are an integral part of modern consumer culture, and people buy them for a wide range of reasons. Whether it’s the perceived quality of the product, the status symbol it represents, or the emotional connection created through advertising and marketing campaigns, brands have a powerful impact on the way we shop and make purchasing decisions. At the heart of the brand phenomenon is the power of perception. People often associate certain brands with positive qualities such as quality, reliability, luxury, or exclusivity. These associations can be the result of personal experience, word-of-mouth recommendations, or advertising campaigns, but they all play a significant role in shaping consumer behavior. Many people choose to buy well-known brands because they believe they offer higher quality products and are willing to pay more for that assurance. Brand names are a fundamental aspect of modern consumer culture, and understanding the reasons behind their appeal is crucial to understanding consumer behavior. Source: Neil Kokemuller READ NEXT ON: Personal Branding Secrets: Steps to Building an Outstanding Personal Brand
Professor Festus Ebo Turkson, appointed to the Monetary Policy Committee of the Bank of Ghana (MPC)
Professor Festus Ebo Turkson has been appointed as an external member of the Bank of Ghana Monetary Policy Committee (MPC) by the Bank of Ghana Board of Directors. According to a press release issued on April 20th, 2022, pursuant to section 27(3)(E) of the Bank of Ghana 2002 (Act 612) as amended by the Bank of Ghana (Amendment) Act, 2016. (Act 918). Professor Turkson is a Development Economist with expertise in macroeconomics and finance, monetary and financial economics, the development of small and medium-sized businesses, industrial policy, applied micro econometrics, and international trade policy and finance. He is an Associate Professor of Economics at the University of Ghana, with a 20-year career in economics research, teaching, and consulting. He earned a Ph.D. in Economics from the University of Nottingham and is a member of the Nottingham University School of Economics’ Leverhulme Centre for Research on Globalization and Economic Policy. He has also been a member of the African Economic Research Consortium for many years. Professor Turkson succeeds Dr. John K. Kwakye, who stepped down after serving the statutory term limit as an External Member of the MPC. Dr. Kwakye’s contributions to monetary policy debates and formulation throughout his term are much appreciated by the Board of Directors of the Bank of Ghana. Professor Turkson will bring a wealth of experience to the MPC, according to the Bank of Ghana’s Board of Directors. READ NEXT ON: Prof. Elsie Effah Kaufmann, First woman to be named Dean of the UG School of Engineering Sciences
Prof. Elsie Effah Kaufmann, First woman to be named Dean of the UG School of Engineering Sciences
Prof. Elsie Effah Kaufmann has been named Dean of the University of Ghana’s School of Engineering Sciences, effective August 1, 2022. This is the first time a woman has been appointed to the office. Professor Kaufmann is an Associate Professor and the founding Head of the University of Ghana’s Department of Biomedical Engineering. She graduated from the University of Pennsylvania with a Bachelor of Science in Engineering (BSE), a Master of Science in Engineering (MSE), and a Ph.D. in Bioengineering. She completed her postdoctoral program at Rutgers University before joining University of Ghana in 2001. She is extremely passionate about science education at all levels, and since 2006, she has served as the host/quiz mistress of the Ghana National Science and Mathematics Quiz TV Program. When she takes office, she will succeed Professor Abu Yaya as Dean. Prof. Effah Kaufmann was honored with the International Women’s Forum Leadership Foundation Fellowship in 2011. For her contributions to the local and international science communities, she has received numerous accolades and honors. Tissue Engineering, Biomaterials, and Application of Biomedical Engineering Concepts to the Solution of Problems in the Ghanaian Context are the emphasis of Prof. Effah Kaufmann’s teaching and research. In 2009, she was awarded the University of Ghana’s Best Teacher Award for the Sciences. She was also awarded the 2018 Golden Torch Award for International Academic Leadership by the National Society of Black Engineers in recognition of her outstanding support of academics on a global scale and demonstrated devotion to the fields of Science, Technology, Engineering, and Math (STEM). Prof. Effah Kaufmann is a member of the African Gifted Foundation Ghana (African Science Academy) and the British International School-Board Ghana’s of Directors. The Ghana Society of Biomedical Engineers currently has her as President. READ NEXT ON: 22 Years Old Ghanaian Engineer, Mariama Alidu Receives Golden Torch Award in California
Dear Freshman
University admissions are out. Freshmen are getting set to read a variety of programs; the feeling can be great or disappointing. In my first year at the University of Ghana, I was disappointed in myself for being offered Geography, Sociology, and Chinese as my undergraduate courses. Don’t blame me, at least most people I met on campus made me feel mediocre. You’ll hear someone say, ‘ah! So what will you use the Chinese for?’ Another will say, ‘so what will you do after completing school?’ Some tried to console me by saying, ‘oh don’t worry. You can drop the Chinese after the first year!’ I already dropped Chinese and Sociology in my mind before I started my journey to acquire a degree so I was confident that after the first year, I could boldly mention my course of study when asked (at least, Geography and Resource Development sounds more pleasing to the ear) The feeling is different today! I have completed my undergraduate course with a combined major in Chinese and Sociology, and I am so proud of myself! Today, I speak, read, and write Chinese fluently. I’ve worked as a Chinese translator for some Chinese companies already and I am so proud of myself!Studying Sociology has also changed my worldview on a number of key societal issues. Drop me in any part of this country or overseas and I will survive. Dear friends, do not mock freshmen when they tell you about the courses they are reading. Allow students to enthusiastically approach their field of study! Dear Freshman, congrats on your admission to the university. Study hard, explore your strengths, and maximize them! Source: Akorfa Ama Akoto READ NEXT ON: Don’t kill yourself this Valentine’s Day
Monica Amekoafia, Miss Ghana’s first winner in 1957
Monica Amekoafia (30 June 1934 – 24 June 1990) was a Ghanaian who won the first Miss Ghana pageant in 1957, representing the Trans-Volta Togoland. She was the ninth contestant. People from the Volta Region are known as Number 9 because of her number. In June 1934, she was born in Alavanyo, Trans-Volta Togoland, to Augustus Amekoafia and Anastasia Apau. In London, she later married a Ghanaian diplomat, Henry Kofi Marrah. Monica had two sons from a previous relationship at the time of the marriage. They had four children between them. The Marrah family relocated to Prague in 1961, following her husband’s appointment as Ambassador to Czechoslovakia. Monica’s husband was transferred to Hungary in 1963, where she and her family lived until 1966. She returned to Ghana with her family after the coup that replaced the Nkrumah government with the military National Liberation Council on February 24, 1966. Monica settled down in Ghana, where, despite being a housewife, she worked in various trades from home. Her primary trade was dressmaking, but she also did tie and dye and soap making, among other things. Monica settled down in Ghana, where, despite being a housewife, she worked in various trades from home. Her primary trade was dressmaking, but she also did tie and dye and soap making, among other things. Her husband, Henry, who had left the diplomatic service to pursue a private business, died in September 1985. Monica died on June 24, 1990, as a result of an asthma attack. Ultimately a statue of Miss Ghana 1957, Miss Amekoafia of blessed memory, was unveiled at a brief ceremony as part of the country’s Golden Jubilee celebration at Hohoe to immortalize the late Amekoafia as an instrument of inspiration to the present generation, especially the youth. Monica Amekoafia’s Prize The grand prize at the time was a trip to London to meet the Mayor. In March, the same year she was crowned Miss Ghana, she arrived in London and made a few courtesy calls. For the first time in her life, she received beauty treatment at Max Factor’s studios and made numerous trips to clothing and textile stores. READ NEXT ON: History of Saltpond Girls’ Secondary School now Mfantsiman Girls’ Secondary School
Prof. Francis Allotey, First Ghanaian to Receive a Doctorate in Mathematics
Born on 9 August 1932 in Saltpond, a Fante town in the Central Region of Ghana, Allotey’s father was Joseph Kofi Allotey, a general commodities merchant, and his mother was Alice Esi Nyena Allotey, a dressmaker from the Royal Dehyena family of Enyan Owomase and Ekumfi Edumafa in the same region. Allotey’s father owned a bookstore, and during his childhood, Allotey spent his free time there reading biographies of famous scientists, which sparked his interest in science. He had his primary education at St. John the Baptist Catholic (Boys) School in Saltpond and was among the pioneer batch of Ghana National College when it was founded in July 1948 by Kwame Nkrumah. After completing his secondary education, Allotey attended the University Tutorial College in Ghana and the London Borough Polytechnic. He later earned his master’s and doctorate degrees from Princeton University in 1966 and earlier obtained the Diploma of Imperial College in 1960, where he was tutored by Pakistani Nobel prize-winning physicist Abdus Salam as an undergraduate. During his time at Princeton, Allotey was mentored by many physicists such as Robert Dicke, Val Fitch, Robert Oppenheimer, Paul A. M. Dirac, and C. N. Yang. Allotey was raised a Roman Catholic. His Career Francis Allotey was a renowned Ghanaian mathematician and physicist, who was widely recognized for his groundbreaking work on soft X-ray spectroscopy. He is known for the “Allotey Formalism” which arose from his work on soft X-ray spectroscopy. He received the UK Prince Philip Golden Award in 1973 for his exceptional contributions to the field. As the first Ghanaian full professor of mathematics and head of the Department of Mathematics, he was a founding fellow of the African Academy of Sciences and later served as the Dean of the Faculty of Science at the Kwame Nkrumah University of Science and Technology. Allotey was not only a distinguished scholar but also a respected leader in the scientific community. He held numerous prestigious positions in various international scientific organizations, including the Abdus Salam International Centre for Theoretical Physics Scientific Council and the African Physical Society, which he helped to establish. He was also instrumental in getting Ghana to join the International Union of Pure and Applied Physics and collaborated with the IUPAP and ICTP to encourage physics education in developing countries through workshops and conferences. Allotey’s legacy extends beyond his scientific and academic accomplishments. He was a champion of computer education in Africa and worked closely with organizations such as IBM International and the International Federation for Information Processing. He was also an esteemed consultant for many international institutions, including UNESCO, IAEA, and UNIDO. He received several honors and awards throughout his career, including the Millennium Excellence Award in 2005, and was posthumously awarded the Osagyefo Kwame Nkrumah African Genius Award in 2017. Today, Allotey’s impact continues to be felt through the Professor Francis Allotey Graduate School, which was established in his honor in 2009 at the Accra Institute of Technology. The institute provides advanced degrees in various fields, including business administration, software engineering, and information technology. His dedication to promoting education and scientific advancement in Africa will always be remembered as a cornerstone of his extraordinary legacy. His Personal Life Francis Allotey was married twice. His first wife was Edoris Enid Chandler, who he met while studying in London. They had two children together, Francis Kojo Enu Allotey and Joseph Kobina Nyansa Allotey. After Chandler’s death in November 1981, Allotey remarried Ruby Asie Mirekuwa Akuamoah, with whom he raised her two children, Cilinnie and Kay. Akuamoah passed away in October 2011. In total, Allotey had four children and 20 grandchildren. Death Francis Allotey passed away on 2 November 2017 due to natural causes. The Ghanaian government honored him with a state funeral in recognition of his contributions to science and technology in Ghana. His final resting place was in his hometown of Saltpond, Central Region. READ NEXT ON: Justice Georgina Theodora Wood, First Female Chief Justice of Ghana
22 Years Old Ghanaian Engineer, Mariama Alidu Receives Golden Torch Award in California
On 4th February 2022, Mariama Alidu received an email from the National Society of Black Engineers Scholarship team that she has won a Golden Torch Award for positively impacting her community. She is currently the Digital Manager of Afroscience Network and a National service person at the National Petroleum Authority, Quality Assurance Department. Last year in March, she won the NSBE fulfilling the legacy scholarship where she received an amount of $1,500.00. She completed Kwame Nkrumah University of Science and Technology with a first-class in Petrochemical Engineering. The content of the mail read as follows;“Dear Golden Torch Award Recipient [Mariama Alidu], We are thrilled to have you as the 2022 NSBE Golden Torch Award honoree for International Member of the Year 2021-2022. We are delighted to have the opportunity to salute you at the “25th Annual Golden Torch Awards (GTA)” ceremony, held on Saturday, March 26, 2022 in Anaheim, CA. Each year, we honor individuals, companies, and institutions that have produced a consistent body of highly distinguished work, served as role models for others, and advanced opportunities for African Americans within our industry. We recognize accomplishments that have enriched both engineers and the world with intelligence, talent and vision.” This award is one of the most prestigious awards in the United States. Mr. Imoro Abdullai, the Executive Director of NSBE Ghana took the award on her behalf at the 48th National Society of Black Engineers Annual Convention held in Anaheim, California. In her appreciation speech, she said “This accomplishment is not something that I did alone, and many others deserve to share in this award. I would like to thank NSBE Ghana and NSBE Kwame Nkrumah University of Science and Technology (KNUST) Chapter and the Chapter Advisor, Professor Mark Adom-Asamoah for his time and immeasurable support.” Mariama in her speech also talked about her plan to pursue doctoral studies in Chemical Engineering abroad in an institution that has an NSBE local chapter so that she can still help the community. The past recipient of this award in Ghana is Professor Elsie Kaufmann. Mariama’s accomplishment demonstrates her dedication to making a positive difference in her community, and her recognition of this prestigious award is well-deserved. READ NEXT ON: Forbes names Dangote as Africa’s Richest Man for 11th Year
Personal Branding Secrets: Steps to Building an Outstanding Personal Brand
Everyone knows the importance of good branding when it comes to your business but what about building a personal brand that’s associated with you as an individual? Never underestimate the power of personal branding when done right it can be your most valuable asset. What then is personal branding? Personal branding is what shapes the perception of an individual in the eyes of the public. Personal branding is all about building your reputation, creating an image of yourself for the outside world, and marketing yourself as an individual. Essentially, your brand is the story that’s told about you when you’re not in the room. It may feel a bit uncomfortable to think of yourself as a brand. But the truth is that everyone already has a personal brand. What do people say about your work? What adjectives do they use to describe you? Are they positive or critical? Your story is also being told online. What’s being said about you in the virtual space? You have a choice to actively manage your brand or leave it to chance. Building a personal brand intentionally will allow you to tell your story as you want it to be told, establish yourself as an expert and leader in your field, and connect with your customers and clients beyond your products and services alone. So, how do you go about building a personal brand? Here are the 5 steps you need to think about: Understand why you’re building a personal brand Okay, so it’s clear that you need a personal brand if you want to be successful. But how exactly is it going to help you? What are your specific reasons for wanting to create a strong brand? Getting clear about what you’re trying to achieve with your brand will help you map out the steps to get there. Take control of your P.I.E. Unfortunately working hard or having great ideas is rarely enough these days. No matter what you do or what your goal is, the secret is to be in control of your P.I.E.: Performance, Image, and Exposure. All three pieces of your professional P.I.E. need to work in your favor if you want your brand to succeed. Performance is fundamental, of course. You need to deliver quality results in your work. Image is about what other people think of you it’s your personal brand! And the final piece, Exposure, is about making sure that people know who you are and what you stand for (I’ll show you how, below). Try to figure out where you can improve: do you deliver top results, but your image isn’t great? Is your image fine, but you’re lacking exposure? You need to pay attention to all three for the best results. Find your brand story and create your brand framework Before you start telling your story, you need to work out what that story will be. What do you want to be known for? What will make you stand out against your competition? It’s important that you develop a deep understanding of your brand personality and personal brand identity. A personal brand framework, or story, consists of a number of key elements: Brand purpose What is your overall purpose, your ‘why’? Why do you get up in the morning and go to work? What is it that you’re ultimately trying to achieve? This could be professional success or helping or supporting others with your product or service. Core values Brands are more and more value-driven today and your personal brand must be even more so. What do you want to stand for? What do you value most of all in your personal and professional life? Creativity and innovation? Integrity and respect? Discipline and dependability? Try to come up with five core values. Brand benefits and reasons to believe A brand needs to be clear about the functional and emotional benefits it delivers to its customers. When it comes to your personal brand what are the hard and soft skills that you bring to the table? What are your unique strengths? Hard skills are applicable things like (in my case) writing, coaching and mentoring, public speaking, workshop facilitation, business strategy, branding and marketing. Soft skills are attributes like self-motivation, strength, independence, quick thinking and open mindedness. Next, you’ll want to consider the evidence you have to support those claims. What awards and accolades do you have? What qualifications or client testimonials? Make a list of all of your degrees, awards, credentials, testimonials, prominent media appearances and key examples of your work (i.e. a YouTube channel with your best speaking engagements or a professional blog that features your top writing examples). Tangible branding elements Finally, a brand will always have tangible elements like a brand name, logo, colors and fonts your brand design. What are the tangible elements of your personal brand? Online, this will include the colors and design elements you use on your website and social networks. Many freelancers who build a brand off of their name also get a personal logo design to use on business cards, their website, etc. Offline, personal branding encompasses your physical appearance including your grooming, the clothes you wear and how you speak, as well as any memorable personality quirks! Create your own personal brand framework, print it out and stick it up where you can see it. As you would with a business brand, you can now use this personal branding framework to guide all that you do, bringing your online and offline personal brand in line with your best self. Source: Anna Lundberg READ NEXT ON: Paying Influencers On A Budget: 5 Ways To Pay Your Ideal Influencer
Paying Influencers On A Budget: 5 Ways To Pay Your Ideal Influencer
What’s the first thing that comes to mind when you think about influencer marketing as a business owner? Expensive!!! Right? Well, many things are consistent within the influencer marketing space. However, paying influencers is not one of these. Probably, because a range of factors come into play when negotiating influencer rates. So, does this mean influencer marketing is reserved for big brands and corporations with deep pockets to spare? Of course not. Every business can leverage influencer marketing to grow and explore new markets. But while influencers do not and should not work for free, there are various cost-effective ways to pay an influencer in a way that accords value to their creative efforts. Here are a few and the expected value in exchange for each remuneration type. Cost Per Engagement Brands can measure engagement metrics and apply an attribute depending on the channels used by the influencers. So, Influencers could get paid per Likes or Comments. However, considering that Likes and Comments are vanity metrics and do not exactly reflect Return on Investment (ROI), this method of payment has been on its way out for a while now. Dare I say, even non-existent in the Ghanaian business space. Per Click This mode of payment best suits YouTube content creators. They are compensated each time someone clicks to view their content. Let’s say your business is into T-shirt designs and you would like to build some brand awareness using influencer marketing. It might be a great idea to engage a youtube content creator who could wear one of your designs in their videos and leave a link to your website on that content. You must have a website and use google analytics to track where your customers come from. This will come in handy when evaluating your campaign efforts. It also makes it easier to pay the influencers. Commission This is an affiliate marketing approach in which an influencer would get a certain percentage (previously agreed), each time a promo code is used to purchase whatever the brand is selling. Commission-based payments are predominantly common with brands within the beauty and fashion industry. This form of payment is also largely accepted by upcoming influencers, particularly, Nano and some Micro-influencers who are trying to build their portfolios. There are some affordable third-party tools that your business and the influencers could use to track how many customers made purchases using the link, to establish a certain level of transparency and trust in your working relationship. Invitations You may decide to give influencers free access to events that would normally be hard to get into. In return, influencers share snippets of the event via their social media channels. This is a great way for influencers to enjoy an event of interest while curating content that resonates with their audience. This may work well for you if you are interested in promoting high-level ticketed industry events. For instance, an annual marketing conference with several speakers. The influencers you onboard for this campaign, need to be individuals who currently operate within the marketing space and have some foreknowledge about the event and its value, to appreciate this mode of payment. Gift cards/boxes Nano and some micro-influencers may render services for a gift card or a free service/product. While this mode of remuneration was common in the early days of the industry’s development, we can see why it is slowly phasing. Thus, not a preference for most influencers. However, some well-established influencers may opt for this method if they are celebrating a key milestone, for instance, a birthday. Using this method, you are very likely to get a post or two on IG (Instagram) stories and maybe (a very strong maybe), I must add, a feed post, depending on the value of the gift card and how much they love your product. It is very important to be upfront with your expectations, as with every other remuneration method. Don’t just send your product or a gift card to an influencer on the premise of being generous, secretly hoping or assuming they would create content around it. Make your expectations clear from the onset and have an agreement to avoid any disappointments. An Upfront Fee As the name suggests, fees are paid upfront. This payment type is more popular and a preference for most influencers. There are no fixed rates, but you should take into consideration the number of followers, and engagement rates of the influencer and anticipate the long-term value they can bring to your brand or business, to come up with something negotiable. To make the offer juicier for your prospective influencer, you may want to combine a number of these remuneration methods. For instance, an upfront fee with a rolling commission for some time or you may offer gift cards or a gift and a rolling commission. Ultimately, whatever you decide to pay an influencer would largely depend on the expected deliverables, which would differ from campaign to campaign. Conclusion In a nutshell, there is an ideal influencer for your brand, you just need to find them and if they love you enough, payment should be the least of your worries. Source: Priscilla Aseye Febiri READ NEXT ON: Why Do Brands Fail to Succeed?
