Why Advertising Agencies Lose Clients
Advertising agencies are an essential component of the business world, providing businesses with the necessary tools to promote their products or services effectively. These agencies are responsible for creating and executing advertising campaigns that help businesses reach their target audience and achieve their marketing objectives. However, even the best advertising agencies can lose clients, and understanding why this happens is crucial to maintaining a successful agency. In this article, we will explore the main reasons why advertising agencies lose clients. These reasons range from poor communication to a lack of innovation, and understanding them can help agencies improve their client retention and reputation. We will delve into each reason in detail and provide insights into how agencies can avoid these pitfalls and maintain successful client relationships. Poor Communication Communication is essential in any relationship, and the client-agency relationship is no exception. Poor communication can lead to misunderstandings, missed deadlines, and a lack of trust. If the agency fails to communicate effectively with the client, the client may feel ignored, undervalued, or frustrated, which can ultimately lead to the client seeking services elsewhere. Lack of Trust Trust is the foundation of any successful relationship, and the client-agency relationship is no different. The client must trust the agency to deliver on their promises and provide quality work. If the agency fails to deliver on its promises or provide quality work, the client may lose trust in the agency, leading them to seek services elsewhere. Poor Results Clients hire advertising agencies to deliver results. If the agency fails to deliver results, the client may lose faith in the agency’s ability to help them achieve their goals. This can be due to a lack of strategy, poor execution, or a failure to adapt to changing market conditions. Misaligned Expectations Clients and agencies must be on the same page when it comes to expectations. If the agency fails to understand the client’s goals or the client’s expectations are unrealistic, it can lead to disappointment and frustration. A lack of alignment can lead to a breakdown in the client-agency relationship, leading the client to seek services elsewhere. Price Pricing can be a sensitive issue for clients. If the agency’s prices are too high, the client may feel that they are not getting value for their money. If the agency’s prices are too low, the client may perceive the agency’s work as low-quality or lacking in expertise. Finding the right pricing balance can be challenging, but it’s essential to maintain a healthy client-agency relationship. Lack of Innovation The advertising industry is constantly evolving, and agencies must stay up-to-date with the latest trends and technologies. Clients want to work with agencies that are innovative and forward-thinking. If the agency fails to keep up with the latest trends, the client may seek services elsewhere. Poor Customer Service Clients want to work with agencies that value their business and are responsive to their needs. If the agency fails to provide excellent customer service, the client may feel ignored or undervalued, leading them to seek services elsewhere. To end, advertising agencies lose clients for various reasons. Some of these reasons are within the agency’s control, while others are not. It’s crucial for agencies to communicate effectively with their clients, deliver results, align expectations, maintain a high level of trust, stay up-to-date with industry trends, and provide excellent customer service. By doing so, agencies can keep their clients and improve their reputation. READ NEXT ON: Personal Branding on Social Media
The Phenomenon of Child Streetism
An estimated 100 million children between the ages of 5 and 18 live on the streets in less developed countries, for a variety of reasons. These children can be classified into two broad groups of street youth, based on whether they live at home or accept the streets as their home. The first group of street children must rely on the streets to support their families. Often compelled by their parents to work as hard as they can, they take any job that requires rudimentary skills or education, such as shoe polishing, newspaper sales, begging, and sometimes prostitution or other illegal activities for a meager income. The second group of children accepts the street as their home and has no ties to their families or siblings. They flee their homes due to conflicts with parents or family members and typically have no other place to go. Living on the streets exposes these children to harmful peer behaviors, including using violence to dominate their peers, abusing alcohol and drugs, and engaging in premature sex, leading to various consequences. Understanding the reasons behind streetism can help address the issue and support these vulnerable children. READ NEXT ON: Child Streetism in Ghana: An Overview of the Issue
Discovering Lake Bosomtwe: Ghana’s Only Natural Lake
Lake Bosomtwe is a solitary natural lake located in Ghana, situated within a prehistoric impact crater that has a diameter of about 10.5 kilometers (6.5 miles). It is situated approximately 30 kilometers (19 miles) southeast of Kumasi, which is the capital city of Ashanti and is an admired recreational area. In close proximity to the crater lake of Lake Bosomtwe, there are about 30 villages with a combined population of around 70,000 people. Abono is the most favored village amongst the others where tourists typically settle. The Ashanti community regards Bosomtwe as a sacred lake. According to their customary belief, the souls of the departed come here to say goodbye to the goddess Asase Ya. Consequently, it is only permitted to fish in the lake from wooden planks. The lake is home to a variety of fish species, including the endemic cichlid Hemichromis frempongi, and the near-endemic cichlids Tilapia busumana and T. discolor. It is believed to have been formed about one million years ago due to meteoritic action, where a crater was created by an asteroid impact and gradually filled with rainwater. Being the only natural lake in Ghana and one of six major meteoritic lakes in the world, it is considered a unique national resource. The lake catchment spans two districts, Bosomtwe and Bosome-Freho, and contains a mixture of three unique ecosystems, including forests, wetlands, and mountains, which contribute to the conservation of vital biodiversity. The major tree species in the area include Terminalia, Ceiba pentandra, African oil palm, Senegalese evergreen, and fig tree. The only faunal species of serious importance for conservation purposes is the tree pangolin. Other species found on the reserve include the western green mamba, the marsh mongoose, the red-chested cuckoo, the white-crested hornbill, and the lesser spot-nosed monkey. Tourists interested in exploring natural sites and learning about the culture and biodiversity of Ghana may find a visit to Lake Bosomtwe worthwhile. READ NEXT ON: The Komfo Anokye Sword Site
Background & History of Kpanlogo
In the late 1950s, around the time when Ghana gained its independence, a recreational piece called Kpanlogo emerged. Although it was initially created by young people for entertainment purposes, it incorporates musical motifs from older Ga pieces like Gome, Kolomashie, and Oge, as well as highlife. According to Nii Taki, an elder musician from the Bukom suburb of Accra, the dance’s original name was Gbajo, which means “storytelling” in Ga. The tradition involved someone telling a story, the group making up a song about it, and then setting a dance to the song. Some of the stories used for the dances were based on the three daughters of a local chief named Kpanlogo, Alogodza, and Imama. These names can still be heard in many of the songs and dance movements associated with Kpanlogo. Initially, many of the dance movements were considered risqué, to the point where the government almost banned Kpanlogo altogether. As a compromise, a version of the dance that allowed for more space between dancers was created, and Ghana’s first president, Kwame Nkrumah, approved of the new choreography. Since then, the dance has become immensely popular both inside and outside of Ghana. Instruments Kpanlogo is a form of music and dance that is constantly evolving. It is characterized by the use of several instruments, including Ngongo, Ashakashaka, Ododompo, Tamalin 1, Tamalin 2, and Kpanlogo mi. Ngongo is a two-tone iron bell used as a timekeeper instrument, while Ashakashaka is an axatse gourd rattle also used as a timekeeper. Ododompo, also known as castanet in English, is a finger-held instrument that produces a distinct clicking sound. Tamalin 1 and Tamalin 2 are square frame drums held in the hands and are tuned to produce different pitches. Kpanlogo mi comprises three drums: the lead drum, which is the highest tuned, support 1, which is the lowest tuned, and support 2, which is in between. Why learn about Kpanlogo? Learning about the dance can be an enriching and educational experience for several reasons. Firstly, it offers a glimpse into the cultural traditions of the Ga people of Ghana, from the historical background of the music and dance to the contemporary forms that have emerged over time. Secondly, it can help people appreciate the artistic and creative aspects of Kpanlogo, from the intricate rhythms of the lead drumming to the expressive movements of the dancers. Thirdly, the dance provides a unique opportunity to explore the intersection of music and social issues, from the ways in which the dance movements were initially perceived as risqué to the role of Kpanlogo in Ghana’s struggle for independence. Conclusion Kpanlogo music and dance are performed with new lead variations constantly emerging. In a performance context, groups create arrangements of movements and accompanying lead drumming, while in a traditional context, the lead drummer improvises slight variations to complement the dancers’ moves, to which the support drums respond. Generally, the music starts at a slow tempo and builds up to a faster speed. The instruments and rhythms adds to the uniqueness of this evolving music and dance form. Source: This Music World READ NEXT ON: Monica Amekoafia, Miss Ghana’s first winner in 1957
Barbara Incoom named Marketing Director of the Year at the FMCG Summit and Awards 2022
Barbara Incoom, Marketing Director of Delta Paper Mill, was recently named Marketing Director of the Year at the FMCG Summit and Awards 2022 held in Accra, Ghana. The recognition was a testament to her extensive knowledge and dedication to marketing communications, branding, advertising, project management, and business development. Barbara Incoom is a certified Brand Communications Manager with 16 years of experience in marketing. She joined Delta Paper Mill in 2020 as Marketing Manager for Flora Tissues but quickly rose to become Marketing Director of both Delta Paper Mill and its sister company, Alpha Industries (Top Choco), within two months. Barbara’s rise within the company was due to her impressive track record of success in the marketing industry. Prior to joining Delta Paper Mill, Barbara had worked for several corporate institutions and advertising agencies, gaining valuable experience that helped her to achieve great success in her current role. Under Barbara’s leadership, Flora Tissue has become a household name in Ghana. The brand has been so successful that Ghanaians now refer to pocket-sized tissue as “Flora Disposable Handkerchiefs” instead of the traditional term “pocket tissue”. This shift is a testament to the convenience and hygiene benefits of using Flora Tissues. Barbara’s extensive knowledge, dedication, and assertiveness have made her a force to be reckoned with in the marketing industry. Her selection as Marketing Director of the Year at the FMCG Summit and Awards 2022 did not come as a surprise to many Ghanaians and industry players who have witnessed her impressive achievements and contributions to the industry. Barbara Incoom’s success as Marketing Director of Delta Paper Mill and Alpha Industries is a testament to her extensive knowledge and dedication to the marketing industry. Her achievements have set a new standard for excellence in the industry, and her recognition as Marketing Director of the Year is well-deserved. READ NEXT ON: ICAG’s Overall Best Graduating Student, Delaiah Teye Gberbie
Personal Branding on Social Media
In today’s digital age, social media has become an integral part of our lives. From sharing our daily activities to networking with professionals, social media platforms offer endless opportunities to create and enhance our personal brand. Personal branding is the practice of defining and promoting oneself to establish a unique identity and reputation. By effectively utilizing social media, individuals can not only build their personal brand but also create a powerful online presence that can boost their careers and personal lives. First and foremost, it is essential to understand that personal branding on social media is not just about promoting oneself. It is about showcasing one’s expertise, skills, and experiences in a way that is relevant and valuable to one’s audience. Social media platforms like LinkedIn, Twitter, and Instagram provide the perfect platform to do so. For instance, LinkedIn is a professional networking site that allows individuals to connect with industry leaders and showcase their skills and experiences through their profiles. Similarly, Twitter and Instagram can be used to share industry-specific content and engage with a broader audience. The key to building a strong personal brand on social media is consistency. Consistency in the way one presents oneself, the content one shares, and the interactions one has with others. It is essential to have a clear and consistent message that is relevant to one’s audience. For instance, if an individual is a marketing professional, their social media profiles should reflect their expertise in the field. They can share industry-specific content, engage in conversations with other professionals, and even create their own content to establish themselves as thought leaders. Another crucial aspect of personal branding on social media is authenticity. In today’s world, people value authenticity more than ever before. It is essential to be true to oneself and showcase one’s personality and values through one’s social media profiles. It helps in creating a connection with one’s audience and building trust. It is crucial to remember that personal branding is not just about showcasing one’s professional accomplishments but also about showcasing one’s personality, values, and interests. In addition to consistency and authenticity, it is also essential to be strategic about one’s social media presence. It is crucial to identify one’s target audience and tailor one’s content and interactions accordingly. For instance, if an individual is a freelance graphic designer, their target audience would be potential clients and other professionals in the design industry. They can share their work, engage in conversations with potential clients, and even collaborate with other designers to expand their reach. It is also crucial to be mindful of one’s online reputation. Social media platforms are public spaces, and everything one posts and shares can be seen by anyone. It is essential to maintain a professional image and avoid posting anything that could be potentially damaging to one’s reputation. One should also be aware of the privacy settings on each social media platform and adjust them accordingly. The Benefits of Self-Branding on Social Media In sum, personal branding on social media is an effective way to establish oneself as a thought leader, network with professionals, and boost one’s career prospects. However, it is essential to remember that personal branding is not just about promoting oneself. It is about showcasing one’s expertise, skills, and experiences in a way that is relevant and valuable to one’s audience. By being consistent, authentic, and strategic, individuals can create a powerful online presence that can open up endless opportunities. READ NEXT ON: TwoCents and why you should sign-up
Find out more about TwoCents and why you should sign-up.
TwoCents is a knowledge-sharing community for the generation that will change Africa. Every week, the platform hosts Q&A Sessions with some of Africa’s finest minds. The objective of TwoCents is to bridge the gap between the next generation of African game-changers, thinkers, leaders, creators, and achievers, and the current crop of industry titans, thought-leaders, politicians, and leaders in academia, etc. Its vision is to make it possible for those who are next in line, to meet and learn from those who truly know. How TwoCents Sessions work A session consists of two parts, an interview section, and a question section. The interview part has 10 interview questions with the person being hosted. The purpose of the interview is to get you familiarized with the person being hosted and to help you begin to formulate the question you might want to ask this person. The interview part becomes accessible once a session opens. The question section is where questions asked in a particular session reside – questions are ordered in descending order of answer requests. Answer requests are a way of showing the community’s interest in a particular question; the more answer requests a question has, the more likely it is to get answered by the person being hosted. Questions can be asked between a session’s opening date and closing date – and only one question is permitted per user. Once a question has been answered, it can’t be edited or removed from a session. SIGN UP ON TWOCENTS TODAY! Visit the Website to SignUp https://www.twocents.space/ READ NEXT ON: Jojo Addison Consultancy
Ever heard about Jojo Addison Consultancy?
Jojo Addison Consultancy is an IT firm that solves complex, peculiar, and bespoke software problems with state-of-the-art cloud-based internet technology for our customers to improve efficiency and create new growth channels. Launched in 2019, Jojo Addison Consultancy is a privately held enterprise registered under the Ghana company registration laws. With over 20 years of experience in technology development in varied capacities, the team of experienced and sharp energetic youth has the requisite know-how to deliver excellent services tailor-made to meet peculiar needs. Jojo Addison Consultancy is in the business of building the capacity of businesses and individuals to remain competitive and grow regardless of size, sector, and scale. The consult offers solutions to problems to boost confidence, efficiency, and competitiveness. Jojo Addison Consultancy believes in going beyond the expectations of our clients so the firm tailors client relationships beyond the immediate business. The consult looks into the consummate needs of the customer so as to offer custom-made bespoke solutions because we know that one size does not fit all. For each customer, Jojo Addison Consultancy goes through thorough cycles of business case analysis, mockup planning and review sessions, implementation, testing and feedback evaluation loops, documentation, presentation, and training on all our deliverables. The consult also prides itself on excellent customer support at the client’s convenience. Indeed, it goes the extra mile because its growth is tied to the individual growth of its clients. READ NEXT ON : Why Do Brands Fail to Succeed?
Why Do Brands Fail to Succeed?
Branding was created as a safeguard against business failures by investing time and effort in developing brands. Not every brand, however, is a success. Others merely grow old or retire, while others vanish in an instant. Meanwhile, many businesses fail to reach their goals because they are unable to compete in a saturated market. Consumer connection, image, promise, and positioning are all important factors in establishing a brand. When a company recognizes that the client ultimately determines a company’s fate, doors open. Even the most successful brands, despite their strengths and past triumphs, are sometimes unable to perform, owing to their overconfidence and aversion to attempting new strategies. Consistency in branding For a brand’s success, it’s critical to gain a greater understanding of it. Studying the history of a brand failure can help you figure out why it failed and generate a list of elements that can help you succeed in the future. Researching the industry and competitors might assist in identifying the errors made. It’s usually preferable to avoid taking the path that someone else has gone. Products, services, target audiences, strategy, customer relations, websites, and social platforms should all be investigated. It’s difficult to efficiently appraise the competition if research isn’t done, and it’s impossible to reproduce a competitor’s techniques without completely knowing them if study isn’t done. Brand consistency, on the other hand, has a huge impact on the firm. Uniformity aids in the development of familiarity, loyalty, and, ultimately, brand credibility. The best-case situation is to keep your communication and appearance consistent. Promotions, personality, and every interaction with the designated target audience are all included. Every company and brand should understand what branding is and why it is important. The failure of a brand is caused by a lack of understanding of the notion of branding. The most important thing to know about a brand, whether it’s a new one or one that’s been there for a while, is its nature. Today’s branding is much more than just a means of identification. It is critical to the success or failure of a product. What Causes Brands to Fail? How to Prevent Brand Failure By keeping the following points in mind, one can attempt to regulate the brand’s performance: What brands don’t do well is stick to their core identity. It’s critical not to confuse the consumer and to remain consistent with the brand’s message. If your brand is known for a specific service or product, resist the impulse to diversify your offers. Examine your market and competition objectively. Determine whether you are just another brand on the market or whether you can bring additional value to your brand. Loyalty can only be developed if people begin to recognize you as a desirable brand. Make sure you offer something unique and different to set your company apart from the competition. Consider how you can set your company apart, whether it’s through your brand, how you approach your audience, or how you show yourself aesthetically in the marketplace. Employees are the lifeblood of any business. They act as brand ambassadors, spreading the word about the company and reaching out to the target demographic. Your clients will be enthusiastic about the brand if they are enthusiastic about it. A brand’s messaging must be simplified. Given the abundance of marketing noise on the market, it’s crucial to keep the message simple so that consumers can easily grasp what your brand is saying and, as a result, establish a differentiating feature. You’re on the right track if your brand is relevant, well-communicated, and memorable. Adapt to the changing times. Acceptance of new technology and innovations will help you stand out from the crowd, and technology is the turning point for a brand. Source: Brand Berries READ NEXT ON: What Makes People Purchase Brand Names?
Meet Dr. Kwame Anyane-Yeboa, a Ghanaian Doctor Rated Among America’s Top 100 Doctors
Dr. Kwame Anyane-Yeboa, M.D., a Ghanaian Professor of Pediatrics and Physician at Columbia University Medical Center’s Department of Pediatrics, has been named among America’s top 100 doctors. Dr. Yeboa is a Professor of Pediatrics and a Physician at Columbia University Medical Center, with a specialty in Pediatrics, Clinical Genetics, and Genomics. Dr. Yeboa is a graduate of Kumasi’s Prempeh College. He finished his Pediatric residency program at Harlem Hospital in 1977 after graduating from the University of Ghana Medical School in 1972. Later, he completed his Clinical genetics residency at New York-Presbyterian/ Columbia University Medical Center. Dr. Adjoa Anyane-Yeboa, MD MPH, Dr. Yeboa’s daughter, announced the news in a tweet: “My dad was selected as one of the top 100 doctors in America! So proud of his accomplishments. He is also incredibly humble – if I didn’t share this he probably wouldn’t have told anyone.” Dr. Yeboa is a member of the American Society of Human Genetics, the American Medical Association, and the American College of Medical Genetics and Genomics. He was previously the Director of the medical genetics fellowship program at Columbia University Irving Medical Center. READ NEXT ON: Barbara Incoom named Marketing Director of the Year at the FMCG Summit and Awards 2022
