Daniel Agyekum Named Best Photographer at the Ghana Merit Awards 2022
Daniel Agyekum Ampadu, a camera enthusiast, won “Best Photographer” at the just-ended 2022 Ghana Merit Awards in Accra with the most votes in all categories. The Ghana Merit Awards is an annual event that recognizes and honors outstanding individuals from diverse backgrounds based on their talents and efforts in all areas. Daniel’s award is a testament to his perseverance and hard work, which he believes are essential for success in all endeavors. As a photographer, he has been able to hone his skills and develop his craft over time, which has led to his recognition at the Ghana Merit Awards. He has attributed his success to his passion for photography, dedication, and continuous improvement. Daniel’s dedication to his craft and his success at the Ghana Merit Awards serve as an inspiration to young people. He has advised them to pursue their dreams and passions, emphasizing that time is the mother of success. He believes that with hard work and dedication, young people can achieve their goals and make a positive impact in their respective fields. The Ghana Merit Awards is an important platform for recognizing and honoring outstanding individuals in Ghana. The event honors Ghanaian personalities who have excelled in their field and gained recognition during the year under review. The awards scheme covers various categories, including entrepreneurship, sports, entertainment, education, and social impact, among others. It provides a platform for individuals to showcase their talents and achievements, as well as inspire others to pursue excellence in their respective fields. READ NEXT ON: Samira Abdul-Azeez, called to both the Ghana and Gambia Bars
The Relevance of Brand Awareness
Have you ever heard someone call themselves an “Apple person,” a “MTN person,” or a “Papaye person”? This is the relevance of brand awareness: it can integrate itself into consumer lifestyles and purchasing habits so that they don’t have to think twice before becoming a customer time and time again. Brand awareness may appear to be a hazy concept, and it is. Brand awareness will likely ruffle the feathers of marketers and business owners who like to measure success with neat and tidy numbers. But just because it isn’t a metric that can be precisely calculated doesn’t mean it isn’t valuable. Brand awareness is critical for business success and overall marketing objectives. This is why. What is Brand Awareness? Brand awareness refers to the level of familiarity and recognition that consumers have with a particular brand. It is an essential aspect of marketing that influences consumer behavior and purchase decisions. The relevance of brand awareness lies in its ability to increase the chances of a brand being considered and chosen by consumers over competitors. Relevance of Brand Awareness Brand awareness creates a positive image of a brand in the minds of consumers and enhances brand loyalty. Consumers are more likely to choose a brand they are familiar with, and they tend to associate familiar brands with quality and trust. Therefore, building brand awareness is crucial for businesses that want to establish a strong presence in their markets and increase their customer base. Brand awareness can also help businesses to differentiate themselves from their competitors. A well-known brand can stand out in a crowded marketplace and attract new customers. In addition, brand awareness can also provide businesses with a competitive advantage, as it can increase the perceived value of a brand, leading to higher prices and increased profitability. Finally, brand awareness can also contribute to the long-term success of a business. When a brand is well-known, it can become a valuable asset for the business, increasing its overall value and providing opportunities for expansion into new markets or product lines. Therefore, investing in building and maintaining brand awareness can be a wise business strategy that can pay off in the long run. Overall, building and maintaining brand awareness should be a top priority for businesses of all sizes and industries. The benefits of brand awareness are numerous and far-reaching, including increased sales, profitability, customer loyalty, and long-term success. With the right marketing strategies and tactics, businesses can establish themselves as leaders in their markets and gain the trust and loyalty of their customers. Credit: HubSpot READ NEXT ON: Why Advertising Agencies Lose Clients
History of Kwame Nkrumah University of Science & Technology (KNUST)
The now Kwame Nkrumah University of Science & Technology (KNUST), which was then the University of Science and Technology succeeded the Kumasi College of Technology. The school was established by a Government Ordinance on 6th October 1951. It was, however, opened officially on 22nd January 1952 with 200 Teacher Training students transferred from Achimota, to form the nucleus of the new College. In October 1952, the School of Engineering and the Department of Commerce were established and the first students were admitted. From 1952 to 1955, the School of Engineering prepared students for professional qualifications only. In 1955, the School embarked on courses leading to the University Of London Bachelor Of Engineering External Degree Examinations. A Pharmacy Department was established in January 1953, with the transfer of the former School of Pharmacy from Korle-Bu Hospital, Accra, to the College. The Department ran a two-year comprehensive course in Pharmacy leading to the award of the Pharmacy Board Certificate. A Department of Agriculture was opened in the same year to provide a number of ad hoc courses of varying duration, from a few terms to three years, for the Ministry of Agriculture. A Department of General Studies was also instituted to prepare students for the Higher School Certificate Examinations in both Science and Arts subjects and to give instruction in such subjects as were requested by the other departments. Once established, the College began to grow and in 1957, the School of Architecture, Town Planning and Building was inaugurated its first students were admitted in January 1958, for professional courses in Architecture, Town Planning, and Building. As the College expanded, it was decided to make the Kumasi College of Technology a purely science and technology institution. In pursuit of this policy, the Teacher Training College, with the exception of the Art School, was transferred in January 1958, to the Winneba Training College, and in 1959 the Commerce Department was transferred to Achimota to form the nucleus of the present School of administration of the University of Ghana, Legon. The Birth of KNUST In December 1960, the Government of Ghana appointed a University Commission to advise it on the future development of University Education in Ghana, in connection with the proposal to transform the University College of Ghana and the Kumasi College of Technology into an independent University of Ghana. Following the report of the commission which came out in early 1961, the Government decided to establish two independent universities in Kumasi and Legon near Accra. The Kumasi College of Technology was thus transformed into a full-fledged University and renamed Kwame Nkrumah University of Science and Technology by an Act of Parliament on 22nd August 1961. The University’s name was changed to the University of Science and Technology after the Revolution of 24th February 1966. The University of Science and Technology was officially inaugurated on Wednesday, 20th November 1961. However, by another act of Parliament, Act 559 of 1998, the University has been renamed Kwame Nkrumah University of Science and Technology, Kumasi. Source: Ghfinder.com READ NEXT ON: Background & History of Kpanlogo
The Royal Senchi Hotel and Resort
Situated on 35 acres of greenery with a picturesque view of the Volta River, The Royal Senchi is Ghana’s premier 4-star luxury resort. It offers an unparalleled fusion of traditional architecture and modernity, complemented by exquisite fauna and flora. Known as West Africa’s most romantic hotel destination, it is also an ideal location for conferences, business meetings, and special events. With more than 80 rooms and suites, each abode is thoughtfully designed to immerse guests in the refreshing environment of the Senchi River and the awe-inspiring vistas surrounding it. The luxury dwellings are adorned with tribal-inspired decor fused with elegance, ensuring a sensory treat for guests during their stay. The Royal Senchi offers an array of facilities and services to make every guest’s experience as convenient and enjoyable as possible. It boasts a restaurant, bar, and lounge that cater to guests’ culinary cravings, while its conference venues, swimming pool, fitness center, spa and salon, playground, and tennis courts are maintained to meet luxury resort standards. Recognized with several prestigious awards, The Royal Senchi is proud to be regarded as one of the most distinguished hotels in West Africa. The Royal Senchi Accommodation The Royal Senchi’s rooms in Ghana are exquisitely decorated and open up to lovely views of the Volta River. Each dwelling is thoughtfully prepared and arranged to become haven of rest and relaxation for guests. Each of our luxury accommodation is equipped with the following amenities: The Royal Senchi Facilities Exceptional dining options, top-notch meetings and events, heavenly spa experience, and exciting outdoor activities – all these are at The Royal Senchi. Whether you’re going there for business or pleasure, you will surely enjoy the facilities and services that they offer. READ NEXT ON: Lemon Beach Resort
Lemon Beach Resort
Lemon Beach Resort is a 3-star property located in Elmina, Ghana, just 3.6 kilometers away from the historic Elmina Castle. The resort offers guests comfortable accommodation, with each room featuring sea views, a private bathroom with a shower and free toiletries, a wardrobe, a desk, and a flat-screen TV. Free WiFi is available in all rooms, and some also include a balcony. Guests at Lemon Beach Resort can enjoy a variety of dining options, with the on-site restaurant serving African, American, and British cuisine. Vegan, dairy-free, and gluten-free options are also available. The property offers a choice of breakfast options, including continental, Full English/Irish, and à la carte. The resort features an outdoor swimming pool and a sun terrace, making it an ideal place for relaxation. The garden and shared lounge provide additional space for guests to unwind. For those looking for more adventure, the area is popular for cycling, and bike hire is available on-site. Elmina Castle and Cape Coast Castle, two significant historical landmarks, are just a short distance away from Lemon Beach Resort. The nearest airport to the resort is Takoradi, located 68 kilometers away, and the property offers a paid airport shuttle service for guests’ convenience. Lemon Beach Resort provides evening entertainment to ensure that guests have a memorable stay. READ NEXT ON: Labadi Beach
